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Ok so heres the brief:
The interest for collectable vinyl toys is constantly growing throughout the world. The range of artistic and customisable toys, based around cute and colourful characters are adored by people of all ages. But it is also evident that the majority of collectors, or even those who have a general interest do not consist of a wide enough audience range for the toys to be marketed in many shops other than specialists.
So the aim of this project is to create a short 3D Animation sequence, which would be used to promote vinyl toys. The animation can be of either one particular range/collection of toys or a collaboration of a few, as this would be the first of a small series of animations..... so if only one range/collection is promoted, others would be promoted in later animations. This project is purely to create the starting point of these animations, who's purpose is to attract an even wider audience.
The Animation itself is to have some sort of simple plot where characters from a/a variety of vinyl toy ranges/collections interact with each other or the environment in ways that fit their personalities. Everything in the animation needs to be well modelled and textured in the same colourfull way the toys are designed, and the duration needs to be within the boundaries of 30-90secs. The target audience is pretty much all ages and all social backgrounds, so it must be appealing and appropriate to be viewed by everyone.
The benchmark for the animation is sort of the transition from real life toy to computer graphic. I think other appropriate examples which could be aimed to match or surpass are the Lego Bionicle animations and Star Wars Lego games' visual quality.
Ok so heres the brief:
The interest for collectable vinyl toys is constantly growing throughout the world. The range of artistic and customisable toys, based around cute and colourful characters are adored by people of all ages. But it is also evident that the majority of collectors, or even those who have a general interest do not consist of a wide enough audience range for the toys to be marketed in many shops other than specialists.
So the aim of this project is to create a short 3D Animation sequence, which would be used to promote vinyl toys. The animation can be of either one particular range/collection of toys or a collaboration of a few, as this would be the first of a small series of animations..... so if only one range/collection is promoted, others would be promoted in later animations. This project is purely to create the starting point of these animations, who's purpose is to attract an even wider audience.
The Animation itself is to have some sort of simple plot where characters from a/a variety of vinyl toy ranges/collections interact with each other or the environment in ways that fit their personalities. Everything in the animation needs to be well modelled and textured in the same colourfull way the toys are designed, and the duration needs to be within the boundaries of 30-90secs. The target audience is pretty much all ages and all social backgrounds, so it must be appealing and appropriate to be viewed by everyone.
The benchmark for the animation is sort of the transition from real life toy to computer graphic. I think other appropriate examples which could be aimed to match or surpass are the Lego Bionicle animations and Star Wars Lego games' visual quality.
Lego Star Wars
Bionicle
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